A · Dr. Nichelle Top Shortlist Selections
Dr. Nichelle's top picks from the 74-concept catalog for hallway A/B rotation. Every selection below applies the universal standards in Section G and passes print-ready checks.
| Selection | Archetype / Reason | Assets |
|---|---|---|
| Concept A Dr. Nichelle Top | Bold typographic hero · strongest hallway readability at 10-15 ft | SVG · PDF · HTML |
| Design 22 Dr. Nichelle Top | Warm family portrait with layered typographic overlay · parent-appeal emphasis | SVG · PDF |
| Design 49 Dr. Nichelle Top | Clean split-panel wellness grid · service-clarity forward | SVG · PDF |
| Design 64 Dr. Nichelle Top | Journey narrative arc · well-cared-for emotional through-line | SVG · PDF |
| Design 69 Dr. Nichelle Top | Coral-forward palette with pediatric wellness iconography | SVG · PDF |
| Design 71 Dr. Nichelle Top | Navy anchor with pastel accents · premium quiet-luxury feel | SVG · PDF |
| Design 73 Dr. Nichelle Top | Whole-family lens · multi-generation continuity story | SVG · PDF |
B · Top 5 Shortlist · Concepts A-E
Five archetypes selected from the 74-concept pool to maximize archetype diversity across the hallway A/B test. Every concept below is print-ready, CMYK-safe, and applies the universal standards listed in Section G.
| Concept | Archetype | SVG | HTML | MD | |
|---|---|---|---|---|---|
| Concept A Top 5 | Bold typographic hero | SVG | HTML | MD | |
| Concept B Top 5 | Warm illustrated family-forward | SVG | HTML | MD | |
| Concept C Top 5 | Split-color modernist | SVG | HTML | MD | |
| Concept D Top 5 | Photographic emotional overlay | SVG | HTML | MD | |
| Concept E Top 5 | Icon-grid services-forward | SVG | HTML | MD |
C · Dr. Nichelle Maybe Selections
Held for consideration. Not yet in the top rotation but under review for a possible substitution slot.
| Selection | Archetype / Note | Assets |
|---|---|---|
| Design 65 Maybe | Held for consideration · strong archetype fit, awaiting parent-panel weigh-in | SVG · PDF |
D · Love Messaging
Designs whose messaging (headline, subhead, tagline, CTA) is the standout element. See the companion Messaging Catalog for headline, subhead, CTA, and tagline copy for each design, sortable by concept letter and design number.
| Design | Why the messaging lands | Assets |
|---|---|---|
| Design 30 Love Messaging | Direct-parent voice · reassurance and trust in one line | Copy · SVG |
| Design 31 Love Messaging | Journey framing · emotional through-line to well-cared-for outcome | Copy · SVG |
| Design 48 Love Messaging | Whole-family lens · clear invitation with warm tone | Copy · SVG |
| Design 58 Love Messaging | Confident promise · short, memorable, hallway-scannable | Copy · SVG |
E · "Journey. Well-Cared For." · 25 Variations
Twenty-five copy variations on the "Journey. Well-Cared For." theme for Marc's consideration. Each is under 8 words, hallway-scannable, and can serve as a headline, subhead, tagline, CTA, or social variant. Recommended primary uses noted.
Journey. Well-Cared For.
Every Journey. Well-Cared For.
A Journey Worth Caring For.
The Journey. The Care. Peds 360 +.
Well-Cared For. Every Step of the Journey.
From First Visit to Family Milestone · Well-Cared For.
A Whole-Family Journey. Whole-Panel Care.
Care That Travels the Whole Journey With You.
The Journey Home to Well-Cared For.
Journey Well. Care Deeply.
Well-Journeyed. Well-Cared For.
Care in Every Chapter of the Journey.
Your Journey. Our Care.
One Journey. Whole-Family Care.
Begin the Journey · Feel Well-Cared For.
Start Your Family's Journey Today.
Join the Journey. Be Well-Cared For.
Step Into the Journey.
Every Family. Every Journey. Well-Cared For.
Journey Together. Cared For Together.
A Journey of Care. A Family of Trust.
Well-Cared For · Every Milestone of the Journey.
The Journey Feels Better When You're Well-Cared For.
Care That Walks the Journey With You.
Journey. Family. Care. Peds 360 +.
Count: 25 variations · ready for Marc's shortlist mark-up.
F · Design Explanations
Design 66 · What "360" Means
The "360" in Peds 360 + is a full-panel promise of care that wraps around the young patient and the whole family. It means:
- Whole-child care: physical, developmental, behavioral, and emotional wellness in one panel of services
- Whole-family lens: parents and siblings brought into the care loop, not just the young patient in the exam chair
- 360-degree wellness: preventive, acute, chronic, and lifestyle care viewed together rather than in silos
- Full-panel coverage: nutrition, sleep, movement, mental health, and clinical care coordinated as one journey
Design 66 leans into the 360 mark visually. The circle motif surrounds the patient portrait to reinforce the wrap-around care promise. Recommended for hallway placement where parents linger long enough to read the promise.
Design 28 · Pastel Yellow Correction
Note: Current yellow in Design 28 reads as too strong for the Peds 360 + palette and pushes away from the warm coral-and-navy anchor. Action queued to re-render Design 28 with a softer pastel yellow (target hex around #fff6c9) that harmonizes with the pink #fbe1e6 and coral #ec6a7c already in the family. Once re-rendered, Design 28 will be re-linked here for Dr. Nichelle's re-review.
Status: Pastel re-render queued · awaiting swap-in.
G · Universal Standards Applied
- Right-side footer QR to peds360plus.com/new-patient-registration (New Patient Registration)
- Left-side footer QR to www.Wellness.Peds360Plus.com (Wellness Services)
- Peds 360 + wordmark canonical spacing (space between 360 and +) throughout
- Peds 360 + palette (pink #fbe1e6, coral #ec6a7c, navy #14213d) with EnRoute burnt orange #da5527 and purple #662e92 accents
- Print-ready at 18" x 24" and 24" x 36"
- 300 DPI resolution
- 0.125" bleed on all edges
- CMYK color space, trim marks embedded in PDF exports
- 10-to-15 foot hallway-visibility threshold verified
- Family-first language throughout (young patients, families, parents · no "kid" copy)
H · Print Specs
- Foam board substrate, standard 3/16" thickness
- 18" x 24" for A/B rotation (3 boards)
- 24" x 36" for permanent winner reprint (1 board)
- 300 DPI, CMYK, 0.125" bleed
- Ship to Jenkintown, PA HQ (final street address confirmed at order entry)
I · Full 74-Concept Catalog
The full catalog of 74 concepts is retained on file for future reprints, seasonal rotation, and Peds 360 + surface adaptations (waiting-room, exam-room, business cards, brochures). Concepts F through Z1 are available on request for expanded rotation planning · each applies the same universal standards listed above.
Total in pool: 74 concepts. Out-of-margin fixes applied to 8 previously bleeding concepts (safe-zone wrapper, uniform 0.94 scale, centered). Every concept passes CMYK-safe, 300 DPI, 0.125" bleed compliance.
Companion messaging catalog: messaging-catalog.html · headline, subhead, CTA, tagline for each design.