Peds 360 + Foam Board Master Recommendation v2
Prepared for: Peds 360 + Advisory Review + Rev A signoff
Location: Jenkintown, PA HQ hallway (differentiation vs. the adjacent pediatric dental practice)
Deliverable: Foam board print order + A/B rotation plan
Date: 2026-07-13
§1 Executive Summary
- Design pool audited: 74 unique board concepts across five archetype families (bold typographic, warm illustrated family-forward, split-color modernist, photographic emotional overlay, icon-grid services-forward).
- Top 5 shortlisted (see §3 for full rationale):
- Concept A · Bold typographic hero
- Concept B · Warm illustrated family-forward
- Concept C · Split-color modernist differentiator
- Concept D · Photographic emotional overlay
- Concept E · Icon-grid services-forward
- Recommended order (A/B test): Print 3 of the top 5 at 18x24 for hallway rotation, commit to the walk-in winner at 24x36 within 30 days.
- Estimated total budget: $110 to $160 (three boards at 18x24 plus one 24x36 winner reprint).
- One-order strategy: Rotate weekly, log walk-ins at the Peds 360 + front desk, elevate the winner to permanent 24x36 placement.
- Shipping: Jenkintown, PA HQ.
Recommendation strength: Strong. All five finalists pass CMYK-safe, 300 DPI, 0.125" bleed compliance and hallway-visibility threshold at 10 to 15 feet.
§2 Selection Rubric
Every design in the 74-board pool scored on a 0-10 scale across 7 criteria (max 70). Top 5 all scored 55 or higher.
| Criterion | Weight | What it measures |
|---|---|---|
| Attention grabbing | 0-10 | Visibility from 10 to 15 feet across the hallway |
| Peds 360 + brand fidelity | 0-10 | Logo, palette, spacing per Peds 360 + brand standards |
| Differentiation from adjacent dental practice | 0-10 | Clearly non-dental, whole-child positioning |
| CTA clarity | 0-10 | Draws walk-ins to enter the Peds 360 + space |
| Whole-child / whole-family messaging | 0-10 | Matches the Peds 360 + brand promise |
| Print production feasibility | 0-10 | CMYK-safe, 300 DPI, 0.125" bleed compliance |
| Distinctive composition | 0-10 | Unique, not a template variant |
Selection principle: The top 5 were chosen to maximize diversity across composition archetypes so the A/B test surfaces which visual language converts hallway walk-ins fastest.
§3 Top 5 Recommended Designs
Concept A · Bold typographic hero
- Files: SVG · PDF · HTML · MD
- Composition: Oversized typographic headline treatment. The Peds 360 + wordmark takes 40 percent of the board face. High contrast. Reads at 20+ feet.
- Why picked: Highest raw attention-grab score. Nothing else in the hallway competes with a typography-first wall.
- Scoring: Attention 10, Brand fidelity 9, Differentiation 9, CTA 8, Whole-child 7, Print feasibility 10, Distinctive 10. Total 63/70
- Cost estimate: 18x24 ~$25, 24x36 ~$55
- Recommendation strength: Strong
Concept B · Warm illustrated family-forward
- Files: SVG · PDF · HTML · MD
- Composition: Illustrated family motif. Warm palette anchored on Peds 360 + brand tones. Reads as approachable and human.
- Why picked: Best whole-child / whole-family messaging score. Parents scanning the hallway recognize themselves in the artwork instantly.
- Scoring: Attention 8, Brand fidelity 9, Differentiation 10, CTA 8, Whole-child 10, Print feasibility 10, Distinctive 9. Total 64/70
- Cost estimate: 18x24 ~$25, 24x36 ~$55
- Recommendation strength: Strong
Concept C · Split-color modernist
- Files: SVG · PDF · HTML · MD
- Composition: Bold split-color field. Peds 360 + palette rendered in modernist geometric blocks. Instantly distinct from the muted dental-office aesthetic across the hall.
- Why picked: Maximum visual differentiation from the adjacent dental practice. A parent glancing between the two doors immediately sees Peds 360 + as the distinctly different offering.
- Scoring: Attention 9, Brand fidelity 10, Differentiation 10, CTA 8, Whole-child 7, Print feasibility 10, Distinctive 9. Total 63/70
- Cost estimate: 18x24 ~$25, 24x36 ~$55
- Recommendation strength: Strong
Concept D · Photographic emotional overlay
- Files: SVG · PDF · HTML · MD
- Composition: Emotional hero photograph with a clean overlay treatment for headline plus CTA. Anchor asset refined through multiple design passes.
- Why picked: Emotional pull. Photography carries what typography cannot. Highest conversion probability for hallway walk-ins per traditional signage benchmarks.
- Scoring: Attention 9, Brand fidelity 10, Differentiation 9, CTA 9, Whole-child 9, Print feasibility 10, Distinctive 8. Total 64/70
- Cost estimate: 18x24 ~$25, 24x36 ~$55
- Recommendation strength: Strong
Concept E · Icon-grid services-forward
- Files: SVG · PDF · HTML · MD
- Composition: Grid of service icons (pediatric primary care, behavioral, family concierge, whole-family) with a clean typographic anchor. Services-forward layout.
- Why picked: The only shortlisted design that answers the walk-in's implicit question · "what services do they actually offer?" · at a glance. Removes ambiguity that the dental practice is next door.
- Scoring: Attention 8, Brand fidelity 9, Differentiation 10, CTA 9, Whole-child 8, Print feasibility 10, Distinctive 8. Total 62/70
- Cost estimate: 18x24 ~$25, 24x36 ~$55
- Recommendation strength: Strong
§4 A/B Test Strategy
Order (recommended): Three boards at 18x24 · pick 3 of the top 5 to maximize archetype diversity. Suggested trio: Concept A (typography) + Concept B (illustrated) + Concept C (modernist), because these three represent the most divergent visual languages. Testing all three surfaces the archetype that converts, not just the color palette. Concept D and Concept E are held as round-2 options if the winner is ambiguous.
Rotation cadence:
- Week 1: Board A in the hallway
- Week 2: Board B
- Week 3: Board C
- Week 4: Winner re-run for confirmation
Walk-in tracking:
- Peds 360 + front-desk log: walk-in count per week, tagged to the board displayed
- Baseline established in week 1 (any board vs. no board)
- Winner defined as the highest walk-in count across weeks 2 and 3, confirmed in week 4
Post-test action:
- Reprint the winner at 24x36 for permanent hallway placement
- Runners-up archived for seasonal rotation (see §5)
Cost model:
| Item | Estimated cost |
|---|---|
| 3 x 18x24 foam boards | $75 (~$25 each) |
| Winner reprint at 24x36 | $55 |
| Shipping to Jenkintown, PA HQ | $15 to $30 |
| Total budget | $110 to $160 |
§5 Runners-Up
Concepts 6-10 are held on file for future reprints, seasonal rotation, and adaptation to other Peds 360 + surfaces.
| # | Concept | Composition archetype | Why not top 5 | Retain for |
|---|---|---|---|---|
| 6 | Concept F | Provocative headline | Similar to Concept A archetype (already covered) | Seasonal campaign rotation |
| 7 | Concept G | Systems-forward icon grid | Similar to Concept E archetype (already covered) | Services expansion visual |
| 8 | Concept H | Split-color modernist alt | Similar to Concept C archetype (already covered) | Alternate palette test |
| 9 | Concept I | Brand-systemic wordmark treatment | Strong but overlaps Concept A at hallway scale | Reception area anchor |
| 10 | Concept J | Warm family motif alt | Similar to Concept B archetype (already covered) | Waiting-room complement |
§6 Peds 360 + Decision Register
Rev A default plan · all items pre-set with safe defaults. Peds 360 + Advisory can override any row at review; otherwise the plan proceeds as listed.
| Item | Default plan |
|---|---|
| Top 5 selection | Concepts A, B, C, D, E |
| 3 finalists for A/B test | Concept A + Concept B + Concept C |
| Budget | $110 to $160 |
| Shipping destination | Jenkintown, PA HQ |
| Rotation schedule | Weekly, weeks 1-4 |
| Winner-selection criteria | Highest front-desk walk-in count in weeks 2-3, confirmed in week 4 |
| Permanent placement | Winner reprinted at 24x36 |
§7 Print Production
Production spec (all 5 finalists compliant):
- Foam board substrate, standard 3/16" thickness
- CMYK color space, 300 DPI resolution
- 0.125" bleed on all edges
- Trim marks embedded in PDF exports
- Ship to: Jenkintown, PA HQ (confirm final street address at order entry)
Ship Line
Peds 360 + Foam Board Master Recommendation v2 LIVE · Top 5 identified · A/B test strategy defined · budget $110 to $160.
Peds 360 + is a whole-child, whole-family pediatric platform. All designs are print-ready, CMYK-safe, and pass the 10-to-15-foot hallway visibility threshold.